Iceland has a strong literary tradition. One in ten Icelanders has written and published a book. Jólabókaflóðið, or the Yule book flood, occurs leading up to Christmas in Iceland with a catalogue sent out in the fall.
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| From: @booksaremybag |
Since World War II, books have became a popular gift. During the war, there were fewer restrictions on imported paper and books were not subject to rations. Each year, the number of books purchased has grown. Now, Iceland exceeds all other nations in selling more books per capita. Christmas Eve and Christmas Day often are spent reading books and eating or drinking chocolate.
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